The third case is about Mika Salmi and Atom Films, a short film business run mainly on internet. The case study can be found here.
The problem in this case is that after merging of Atom Films and Shockwave and after bursting of IT bubble, the two parts of new merged company are off the balance. The Atom Films' income comes mainly from advertisements and the future of ad business looks pretty dark. The Shockwave part has brighter future and it's easy to come up few attractive business models for it. It seems like the Atom Films is holding back the Shockwave.
So what to do?
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