The first case study was something that I felt comfortable with. The case was about creative performing artist doing things in a new way, or in a creative way. For me the new way of working seemed at the beginning to be the result of the conditions of the circus business. However, thinking back to it, the new way of doing circus was something unique and the performances with more artistic touch transfers circus from average family thing to entertainment for more cultured adults.
The case study gave me a look about creativity as a merchandise (in form of performances) and as a way to sell the merchandise in a new way. This seemed to broaden my look on creativity and give a practical example on creativity in business.
Finally, I have to say that I was thrilled when I saw that the new Beatles album is used as a soundtrack for the Vegas show of Cirque du Soleil. They seem to continue creating new interesting shows with very entertaining soundtracks.